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Mother defeats Boots over sexualised makeup as stores withdraw eyeshadow from sale

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Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily  Front Page newsletter and new  audio briefings. Carer Ms Fitzsimons, who also has a 19-year-old daughter Rose, questioned the brand’s motive, and said: “I think they’re trying to copy other brands that also give their products grim names but these are more expensive so are more likely to be bought by adults.”It’s completely unnecessary. It’s gratuitous and crude. I think they did it for the shock value.”I thought ‘foreplay. What on earth?’. I said to my friend half in jest can you imagine a couple of 13-year-olds saying, ‘I’m wearing foreplay with a touch of home wrecker today?’. “It’s over-sexualising children and is completely demeaning. It’s makeup and it’s there to make you feel better about yourself but it’s like it’s saying you should be proud to be a homewrecker or a dealer.”It sends out the wrong message and it normalises these words for teens. It’s provocative for the sake of being provocative.”I think I was shocked that they came from Boots because you think of them as a quality retailer and a name you can trust.”A spokeswoman for Obsession issued a comment through Boots, confirming that the product will be removed from stores and online “with immediate effect”. The Obsession Obsessive Eyes makeup that Angela Fitzsimons bought from BootCredit:Mercury Press and Media Ms Fitzsimons said the palette, which costs £12 for 24 eyeshadows, would appeal to younger girls even if it wasn’t specifically marketed at themCredit:Mercury Press and Media “At that price you will get children aged 12, 13, and 14 buying it. Even if they don’t buy it they will be seeing these words.” A mother-of-two has claimed victory over Boots after the pharmacy withdrew what she claimed was “sexualised” make-up.Angela Fitzsimons, 46, was left outraged when her 17-year-old daughter Grace came home with Obsession Obsessive Eyes makeup palette – which included colour shades such as “milf”, “foreplay” and “sugar daddy”.The teenager picked up the selection of eyeshadows from Boots’ Loughborough branch last week, and her mother branded the wording “unnecessary and crude”. Now the beauty retailer has admitted it got it wrong and promised to remove the product – which is also sold on the Revolution makeup website. Ms Fitzsimons said the palette, which costs £12 for 24 eyeshadows, would appeal to younger girls even if it wasn’t specifically marketed at them.The eyeshadow names also include housewife, safeword, chauvinist, dealer, wasted, vape, blackmail and full package.Ms Fitzsimons, of Shepshed, Leicestershire, said: “Grace had been out with her friends and she brought home this palette which she bought with some birthday vouchers.”She said they were nice colours but the names were gross. I looked closer and saw they were called things like milf, homewrecker and dealer. It was pretty rank.”I complained to Boots and they replied that it was not marketed at children but I don’t think that makes a difference. Ms Fitzsimons said the palette, which costs £12 for 24 eyeshadows, would appeal to younger girls even if it wasn't specifically marketed at them She said: “Obsession is a new brand. While we were experimenting with our personality, we know we haven’t always got things quite right and some of our shade names need work. “This is something we’re addressing and fixing as a priority as new products launch and we will not repeat these shades names, or genre of shade names, in future.”However, we also want to act now. We are committed to listening to our customers and reacting to feedback at speed.”This complaint has made us accelerate our plan and we will remove this product, Obsessive Eyes, from stores and online with immediate effect.” The Obsession Obsessive Eyes makeup that Angela Fitzsimons bought from Boot read more