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Amazon May Take Over Where Toys R Us Left Off

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first_img Amazon’s ‘Marvelous’ Gas Station Discount Causes Chaos in CaliforniaAmazon to Donate Unsold Products Instead of Trashing Them Stay on target I don’t wanna grow up, I’m a[n] Toys “R” Us Amazon kid: Before the children’s retailer has even stopped bleeding, reports have surfaced that Amazon will take over the store’s annual holiday toy catalog.After 70 years of bringing joy to kids across the globe, Toys “R” Us last year filed for bankruptcy, and in March announced that its U.S. operations were going out of business.Nationwide stores closed on June 29.Not even a week later, Amazon was poised to step in, planning to publish a printed guide, which, according to Bloomberg, will be mailed to millions of U.S. households, and dispersed at Whole Foods locations—the grocery chain Amazon bought last year.The Toys “R” Us “Big Book” catalog has long been a staple of the holiday shopping season; the 2017 directory launched in October, weighing in at about 100 pages.As Bloomberg pointed out, there is something endlessly satisfying about flipping through paper pages of inventory; physical catalogs offer something that digital shopping can’t.Dating back to the 1800s, when Pryce Pryce-Jones set up the fir modern mail order in Wales, these wondrous books have provided hours of entertainment—whether choosing a new sewing machine from Sears, sporting goods from J.C. Penney, or lawn ornaments from SkyMall (RIP).Brick-and-mortar stores shouldn’t be counted out just yet, either.The $6.5 billion in U.S. sales Toys “R” Us generated last year is nothing to sneeze at. In fact, other retailers—even those not known for selling toys—are scurrying to fill the sudden void seven decades of Geoffery the Giraffe has left.Party City, for example, is opening 50 pop-up toy shops for the holiday season. And Target told Bloomberg it is expanding shelf space for toys ahead of Christmas shopping.Amazon did not immediately respond to Geek’s request for comment.As part of going out of business, Toys “R” Us is selling off its intellectual property—including some spicy sexual domains.Let us know what you like about Geek by taking our survey.last_img read more