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Marketing Blitz to Promote MacDill AFB

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first_imgThe Tampa Bay Defense Alliance is rolling out a campaign to promote MacDill Air Force Base at a time when DOD is facing budget constraints and pursues a new round of base closures.The initiative is intended to raise awareness of the installation among area residents and businesses, as well as in Washington. A central theme of the effort is showcasing the robust partnership between the community and MacDill, reported the Tampa Tribune.The initiative is centered on the “My MacDill” website, which provides residents and local organizations an opportunity to post photos, videos and personal memories about the base and its contributions to the Tampa region and the nation. The site features a series of interviews with personnel who have served at MacDill, including retired Army Gen. Tommy Franks, who commanded U.S. Central Command from 2000 to 2004.The campaign also will be rolled out at local sporting events, music festivals and other public happenings. One of the effort’s goals is to go viral on the Internet, at least locally, said John Schueler, president of the defense alliance.“This is like the ALS Challenge, without the water,” said Schueler. “We were interested in an approach that can bring the community together.”The campaign was timed to coincide with the 75th anniversary of the first flights at the airfield, which occurred last month. A second 75th anniversary celebration will be held next April to mark the airfield’s formal naming as MacDill Field.The initiative follows the release of a report from Deloitte Consulting outlining actions that Tampa officials can take to preserve MacDill and its many tenants, including U.S. Special Operations Command, Special Operations Command Central and the Joint Communications Support Element, according to the story. The report calls for the state to allocate sufficient funding and staff to its military affairs organization; funding independent studies of base strengths, weaknesses and economic impact; investing in infrastructure; and creating a commanders council to foster greater communication between the community and base officials. Dan Cohen AUTHORlast_img read more