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4 myths about credit unions—and how to dispel them on your website

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first_img 2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Derik Krauss Derik is a cofounder of BloomCU, an award-winning website design agency for credit unions. His agency’s design work has received recognition from CUNA (Diamond Award), TheFinancialBrand.com, and others. He … Web: bloomCU.com Details Unlike the Loch Ness Monster, Bigfoot, or a pack of snarling Yeti, the misconceptions people have about credit unions can do real harm. There are four myths in particular that dissuade people from banking with credit unions. As the number one touch point with your potential members, your credit union’s website is an ideal place to  dispel these myths. What are the myths? In 2018, CUNA sponsored a detailed round of research—including focus groups, surveys, and other qualitative data—to get a better idea of how people perceived credit unions. They discovered four key barriers to membership: myths that keep people away from credit unions and stuck to big banks.Myth #1: I can’t join Why would someone bother with a credit union if they can’t become a member? Credit unions need to clear up eligibility confusion as early and prominently as possible. In our highly digital world, the most prominent place you can address this misconception is on your website. Adopt a welcoming tone and be immediately transparent. Your homepage is often the best place to start; and using personalization technology, you can deliver targeted messages to potential members. When explaining your field of membership, use inclusive words. Phrases like “Anyone who…” or “Everyone who…” work well, as in “Anyone who works or lives in Delaware County can open an account with us.” What if your eligibility requirements are complicated? This may require a little creativity. For example, OAS FCU’s website has a fun, interactive quiz right on the homepage to help people find out if they are eligible.Eligibility quiz built for OAS FCU by an award-winning credit union website design agencySolutions: Use welcoming language, be transparent about your field of membership, and make it easy to determine eligibilityMyth #2: Accessing my money may be hardMost credit unions today have online and mobile banking options, but that doesn’t mean most Americans are aware. Feature these options prominently within your credit union website’s design.  We suggest making it easy for members to log in to their accounts from any page. Furthermore, your site should be mobile-friendly, so people can see you’re with the times and can provide mobile access to their money.As a credit union, you probably offer Shared Branches and ATMs through the CO-OP network. Don’t forget to advertise that! On SIU Credit Union’s website, there’s a tab on the contact page that’s dedicated to Shared Branches and ATMs, making it easy to learn more about the service. ATM locator tool on SIU Credit Union’s website, designed by BloomCUSolution: Highlight online banking and mobile banking, as well as shared branches and ATMsMyth #3: Credit unions are too smallAlthough the local, community feel of credit unions has its advantages, it can also make people nervous. One of the biggest ways you can appear trustworthy is to improve your credit union website design. Beautiful design shows you are a top-notch financial institution with substantial resources and not just a “mom and pop shop”. Don’t be afraid to highlight stats in your messaging, especially if you’re a bigger credit union. People love social proof and respond well to it. In the example below, we did a “by the numbers” feature for OE Federal’s website, making the popularity of the credit union among union workers readily apparent. Stats featured on the homepage of OEFCU.orgSolutions: Invest in beautiful design and leverage social proofMyth #4: They’re just for those in needAlthough credit unions have fantastic rates and services, they aren’t specifically for those who need extra financial help. However, many Americans believe this myth. Addressing it on your website takes some subtlety. You don’t want to alienate anyone, rich or poor, so make it clear that financial status is not a factor for eligibility. We recommend really focusing on high-quality, realistic photography to promote a diverse image that addresses the different groups in your area: people of varied gender, financial background, race, etc. Here’s an example of some of the different photography on Hoosier’s Hill’s website: The right photography within your credit union website design can showcase the diversity of your membership baseUseful Resources for Photography: How to select fantastic images for your credit union websiteA guide to the best stock photos for credit union website designSolutions: Use authentic photographs with real people in all stages of lifelast_img read more

‘APM’ dispenses fun at hockey game

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first_img continue reading » In a novel twist on the ATM, $1.1 billion Hiway Federal Credit Union’s “Automated Prize Machine” dispenses tickets redeemable for autographed jerseys, hockey pucks and credit union logo swag at Minnesota Wild home games.Hockey fans ages 16 and up are invited to stop by the Hiway FCU booth/prize table in the Wild concourse to register with their name and email address. They receive a promotional card printed on heavy-stock cardboard that they can swipe at the colorful prize machine, which resembles an oversized ATM.The APM’s random generator doles out receipts for 300 prizes at each game, including the top prize jersey and five autographed hockey pucks, discount coupons at Hockey Lodge, cobranded Hiway/Wild hats, can koozies and openers, and cloth bags. The St. Paul credit union also distributes hockey pencils and foam pucks to younger fans. ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Garuda holds plane ‘face mask’ design contest to promote health protocols

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first_imgThe airline had previously painted a blue surgical mask livery on the nose of one of its Airbus A330-900 Neo craft, showcasing the mask-wearing plane on Thursday at the hangar of the Garuda maintenance facility in Soekarno-Hatta International Airport, in Tangerang, Banten.Garuda president director Irfan Setiaputra said the aircraft livery was a symbol of support for the government’s efforts to promote mandatory mask-wearing measures to help curb the transmission of the coronavirus.“We realize that efforts to prevent the spread of COVID-19 requires full support and the active role of various parties,” Irfan said in Thursday’s statement.“Hopefully, our efforts can help increase public awareness on the application of health protocols in everyday life, especially using masks.”The five mask-wearing planes, Irfan said, would be used for domestic and international routes, including flights to Singapore and Japan. National flag carrier Garuda Indonesia is holding a competition to design face mask livery for its Airbus planes as part of its campaign to promote health protocols amid the ongoing COVID-19 pandemic.Through the competition, the airline invites the public to submit their mask livery design for the planes.Participants can submit their work through Instagram or Twitter until the end of October and the airline will announce the winners on Nov. 7.“The four most attractive designs selected will each get one Garuda Indonesia business class airplane ticket and the design will be used as the Garuda Indonesia aircraft livery,” the airline wrote in a post published Thursday on its official Instagram account, @garuda.indonesia. Topics :last_img read more

Governor of Puerto Rico Announces Resignation

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first_imgPuerto Rico Governor Ricardo Rossello is going to step down after a popular uprising derailed his career.The announcement came soon after the Speaker of the House in Puerto Rico called for an emergency session to start impeachment proceedings.He said the resignation goes into effect at 5:00 p.m. on August 2nd and that Secretary of Justice Wanda Vázquez would succeed him.Thousands of protesters have been demonstrating for more than a week, and on Saturday, hundreds of thousands turned out to call for Rossello to step down.The move comes after a leak of about 900 pages of his private texts and chats went public.The texts revealed him and his lieutenants disparaging a political opponent as a “whore,” mocking an obese man and joking about feeding a corpse from a morgue to a critic.Before the scandal, the governor faced severe criticism for his handling of 2017 hurricanes Maria and Irma in which the island has not fully recovered from the devastation caused by hurricanes Maria and Irma in 2017.last_img read more

Dorset’s Fiona Snook wins South West Golf Steward of the Year

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first_img12 Feb 2016 Dorset’s Fiona Snook wins South West Golf Steward of the Year Dorset’s Fiona Snook has been recognised as the Fuller’s London Pride Steward of the Year for England Golf’s South West region. Fiona, from Wareham Golf Club, received her trophy at the annual presentation lunch at The Counting House in London, when the national and regional winners were celebrated. The competition to find and recognise England’s top golf club stewards was in its ninth year and attracted hundreds of votes for the nominated stewards. Fiona commented: “I’m a newbie at the club and I’m so pleased to reach this final. Wareham is such a friendly club and everyone mucks in – you’re quite likely to see our president on a lawn mower! If you want anything you just have to ask.” Fiona is a qualified chef who has worked at Wareham for 18 months and has helped the club improve its image and appeal to visitors and members. Since she’s been there the club has attracted 56 new members. She’s overseen some clubhouse renovation, has changed the club’s brewery and suppliers, all the food is now home-made – and the increasing profits are reflecting her efforts. She runs a host of social events from darts and cribbage nights to a psychic supper and a chocolate night – all prominently advertised on display screens and a white board. That’s alongside weddings, birthday parties and a concert night with the Bournemouth brass band, which was promoted with a local leaflet drop.    Fiona has even taken up golf and joined the ladies’ section! Fiona and the other winners all received their trophies from England Golf Acting Chief Executive, Craig Wagstaff, and from Earl Baker, Fuller’s Sales Manager (Traditional Free Trade). The other winners were: national and South East winner, Steve Warren of Eaton Golf Club, Norfolk; Midlands winners Phill and Louise Maxwell of Radcliff-on-Trent; and North winner Kirsty Glaister of Stamford Golf Club, near Manchester. They were chosen after a rigorous judging process. The 2014 Stewards of the Year, Samantha Hudson, joined the judges to whittle down the entry to three finalists from each region. Each of these 12 were visited personally before the four regional winners were selected, having been judged on their commitment, innovation and standard of service and presentation, together with that extra special something which sets them apart. Caption: Fiona Snook with her trophy.last_img read more